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The collaboration between Nike and Off-White™ is one of the most influential and iconic partnerships the sneaker world has ever seen. Led by the visionary Virgil Abloh, The Ten transformed the way we view sneakers, completely rethinking the traditional concepts of "performance" and "design." With Abloh’s signature deconstructive style, where he gave classic Nike models a new identity, this collaboration has forever changed both the fashion and sneaker industries. Let’s take a look at the impact of The Ten and the iconic designs that came from this legendary partnership.
Virgil Abloh was not just a fashion designer but a cultural game-changer. Virgil Abloh was the founder of Off-White™ and the creative director of Louis Vuitton. Abloh was at the forefront of a new fashion movement that merged fashion, art, music, and streetwear. His collaboration with Nike began in 2017 with The Ten, where Abloh subjected the iconic Nike range to his unique deconstructive vision. This collaboration was a game-changer, not only for sneakers but also for the broader fashion world.
In 2017, Virgil Abloh launched the collaboration The Ten, a collection that reinterpreted ten iconic Nike silhouettes. The project was divided into two parts: the "REVEALING" pack and the "GHOSTING" pack. The "REVEALING" pack consisted of the Off-White™ Nike Air Jordan 1, Air Max 90, Air Presto, VaporMax, and Blazer Mid. The "GHOSTING" pack featured the Off-White™ Air Max 97, React Hyperdunk, Air Force 1, Zoom Vaporfly, and Converse Chuck Taylor All-Star.
The release was teased months in advance on Instagram, which only fueled the hype surrounding the sneakers. With this collaboration, Abloh transcended the world of sneakers. The Ten became a cultural statement, promoted by stars like A$AP Rocky, Drake, and Naomi Campbell. Abloh himself said: "It’s bigger than design culture. These ten shoes have broken barriers in both performance and style. To me, they are on the same level as the sculpture of David or the Mona Lisa."
After the enormous success of The Ten, Nike and Abloh continued to collaborate, resulting in various new colorways of the Air Jordan 1, Air VaporMax, and Air Force 1. These collaborations continue to push the boundaries of fashion and performance sneakers. Today, the Nike x Off-White sneakers are still considered the holy grail of the sneaker world. Whether it’s the Air Jordan 1 Chicago or the Air VaporMax, these shoes are not only coveted collector’s items but also symbols of a cultural shift. No wonder the prices for these sneakers are soaring.
Are you ready to expand your sneaker collection with a pair of legendary Nike x Off-White sneakers? Take advantage of our reliable and fast service to order your pair today. Our customer team is always ready to assist with advice or questions, so you can enjoy your new sneakers quickly.